• Mike Van Horn

Jason Bertellotti to Lead Directed’s Ignition Interlock Business

VISTA, CA (09.18.2018) – Directed has announced that Jason Bertellotti has joined the company as Senior Vice President and General Manager of its Ignition Interlock Device (IID) business. He will report to Bob Struble, Directed CEO.


Bertellotti comes to Directed from AuptiX, a high-growth San Diego-based startup working to disrupt the B2B freight industry. As Vice President of Sales, Bertellotti built a sales strategy and organization that drove rapid revenue and customer growth. Previously, he held various senior sales and product management positions at Mitchell International, including SVP Sales and Service. Mitchell provides products, services and data to the automotive service and repair industries. Bertellotti earned his Bachelor of Arts in Psychology from UCLA and his MBA from the Marshall School of Business at the University of Southern California.

Jason Bertellotti

“I’m thrilled with the opportunity to lead Directed’s IID business,” added Bertellotti. “Directed has targeted the business for rapid growth, and I’m excited to work with the ADS team to make that happen. I’m looking forward to working alongside Bob and his executive team as we build upon Directed’s leadership position in Remote Start and Security and leverage Directed’s extensive capabilities to bring innovation and growth to the IID industry.”

Bertellotti will be based out of Directed’s Vista, CA office.

Visit directed.com for more.

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