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Texas Heat Wave Approaching

Texas HeatwaveAustin, TX – The Texas Heatwave Austin event, presented by Custom Sounds, will celebrate 20 years during the July 24th-26th, 2009 run. “It’s hard to believe its been 20 years since our first event at Old Settler’s Park in Round Rock, TX” David McDonald told From the first year in Round Rock in 1990, Texas Heatwave has grown into one of the largest car shows and enthusiast events in the U.S.

Fusion Visits

Fusion National Sales Manager Chuck McLennanShreveport, LA – 12 volt retailers stocking Fusion across the U.S. are continuing to see green in the cash register.

Chuck McLennan, Fusion National Sales Manager, recently stopped at in Shreveport, LA. McLennan said “Fusion is faring well in 2009. Retailers are looking for a line that can be a profit center for their stores. They are finding Fusion to be that line of car audio.”

Continuing, McLennan noted “On the marine side, Fusion is really strong and showing sales growth every month. The marine line was developed from the very beginning as marine product. It stands up to the harsh marine events and has features that other brands don’t – like 3 zone technology to control sound in different areas of the craft. Fusion’s iPOD friendly marine head units were far ahead of the curve.”

ATV's and More

ATVs and MoreShreveport, LA – Proactive 12volt retailers are installing gear on a wide variety of vehicles outside the norm of cars, pickups and SUV’s. Everyday we hear success stories centered around the marine category. Is your store doing any ATV’s or golf carts? If not, you are probably missing an opportunity.

At the recent Texas Showdown event in Tyler, TX there were two vendors showing unique products designed with ATV’s in mind.

A Word from Mike Van Horn

Mike Van HornAs we prepare for the second half of 2009, everyone knows the lay of the land. There is business being done. It isn’t necessarily easy to get but business is there for manufacturers, distributors and retailers who are proactive. Now is not the time to sit on the sidelines. Now is the time to put the pedal to the metal.

Every business journal I pick up encourages businesses to stay engaged with the sales process. Business owners are implored not to slash marketing and sales activities. To be certain marketing and sales expenditures need to be prudent. However, if there are no sales everything comes to halt.

Pioneer Taps Advanced Marketing

Pioneer Taps Advanced MarketingLong Beach, CA – Pioneer Electronics has tapped Advanced Marketing
and Distribution as the company’s distributor for mobile electronics in the Southern California territory and Clark county in Nevada, which includes Las Vegas.

During the recent Pioneer RoadShow event in Long Beach on June 13th, Advanced Marketing’s Phil Bolden told, “Being appointed the Pioneer mobile distributor for this territory in fantastic. As a company we have continued to invest in infrastructure and customer service areas. When it came time for Pioneer to make a change we’re sure they looked at how we take our vendor’s products to market and work with our dealerbase.”

Sam's Audio Packs the Store with Customers

Sam's Audio store entrance during the eventHouma, LA – Well-planned consumer events still work, just ask Sam Lusco of Sam’s Audio in Houma, LA – a city located some 40 miles southwest of New Orleans.

Store traffic had been down a bit lately at Sam’s Audio and Lucso obviously wanted to turn the tide. The decision was made to have a 20th Anniversary event designed to rekindle relationships with past customers and remind the community that Sam’s Audio appreciated their patronage. Lusco also wanted the community to know that business was moving forward at Sam’s Audio.

Marine Audio Sales Are Strong

Staff at Audio Advice in Tulsa, OKShreveport, LA – Reports from around the US continue to indicate marine audio sales are strong with 12volt retailers. The marine audio business is exceptionally strong for 12volt retailers who have committed to the category with a selection of brands and a functioning retail display.

“Our marine business is up probably 50% this year. We are doing all types of boats- cabin cruisers, ski boats and even a 36′ cigarette boat,” said Jay Crabb of Audio Advice in Tulsa, OK.

NAV-TV Introduces GM Instrument Cluster Interface for K40 Radar Detectors

NAV-TV GM / K40 IntegrationBoca Raton, FL – Nav-TV has announced the release of their new GM-R40 General Motors Instrument Cluster Interface for K40 Calibre Radar Systems. Integrating into the stock GM-LAN network, the GM-R40 displays radar warnings and status directly on the stock instrument cluster.

Scrapin' the Coast – Explodes!

Cars lined up along the beach at Scrapin' the Coast 2009Biloxi, MS – The place to be for automotive enthusiasts on the weekend of June 20th and 21st was Biloxi, MS for the 7th Annual Scrapin’ the Coast event presented by Empress Audio and Marine. This event has it all – cars, trucks and bikes on display, vendor tents, live bands, bikini contests, burnout contests, hydraulic and air bag contests and a large USACi Sound Off. It is definitely the wildest show on the coast.

dB Drag & USACi Joint FinalsIt's Going to be LOUD!

Grizz and Brandon are XXX. 15,000 watts of power and 18" subsLowell, AR / Austin, TX – The concept of a unified or joint Finals isn’t a new concept among soundoff organizations. The concept will become reality this year in Tulsa, OK the weekend of October 3rd and 4th. Based on information around the 12volt industry dB Drag Racing and USACi are well on the way to implementing a joint Finals that has every chance for success.