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Integrate Music into a Vehicle from any Portable Device with SoundGate iO CONNECT

iO Connect

STILLWATER, USA – The SoundGate® iO CONNECT™ integrates portable audio devices into any existing car stereo system simply by utilizing the provided 3.5mm minijack plug. It provides a cost-effective, great-sounding solution to music integration on the move, making any trip more exciting with crystal-clear sound quality from the driver or passenger’s personal playlist.

Elettromedia Masters Tour Visits Stamford, CT

Elettromedia Masters Tour Visits Stamford, CTThe ElettromediaUSA team of Larry Frederick, Larry Penn, Ken Wiseman and Matt Severaid, along with Bryan Schmitt of Mobile Solutions, are in Stamford, CT today.

This is the second stop of the 5 city tour. The all-day workshops present a number of business and tech training sessions dedicated to 12volt retailers.

A Word from Mike: MERA, MERA on the Wall

What will the future hold for MERA,
The Mobile Enhancement Retailers Association?

The 12volt industry has been pondering MERA’s future since the July 8th announcement that InstallerNet plans to acquire the industry’s trade association. MERA’s Board of Directors has reportedly approved the acquisition. The final vote is in the hands of the membership. The polling process of the membership was estimated at two weeks. A decision on MERA’s future should be forthcoming the week of July 20th given the announced timeframe holds.

Steelmate Appoints Tech Marketing

Steelmate Appoints Tech Marketing Cerritos, CA – Tech Marketing joins STEELMATE USA to bring the product line to the southeast – with coverage in Georgia, Alabama, Tennessee, Mississippi and the Carolinas.

“The addition of Tech Marketing to represent STEELMATE USA in the southeast is a positive step toward the overall plan to add full coverage across all of the USA and Canada. Tech Marketing has a wealth of experience and know-how that will benefit the Steelmate product line in both dealers and distributors.” John Lombard told

NAV-TV: New Product and Distribution Strategy

NAV-TV: New Product and New Distribution Strategy NAV-TV™ is proud to release of the “MOSTHUR” M.O.S.T. fiber optic head unit replacement module for 2004 to 2009 Porsche Cayenne vehicles with amplified sound systems.

Additionally, an announcement from NAV-TV today confirmed that their distribution strategy has changed. Going forward, their product lineup will no longer be available through any third-party distributors and can only be purchased directly through their in-house sales team.

MTX tells Boody to… SHAKE IT UP!

MTX tells Boody to… SHAKE IT UP! Omaha, NE – Some exciting news out of the Midwest today as SMS Inc. has been announced the new MTX rep for the MINK states. SMS’s Jeff “Boody” Budin will handle MO, IA, NE, KS, and Southern IL.

“MTX owner Lloyd Ivey has always been known as the ‘Godfather’ of the car audio industry”, says Budin “it’s safe to say he just hired ‘Scarface’ and it’s time for the Midwest to ‘Say hello to my little friend.’”

Kenwood Achieves Top Three Marketshare

Kenwood Achieves Top Three Marketshare Long Beach, CA – Kenwood USA Corporation announced very positive results of sell-through performance tracking in the consumer electronics industry.

Summary findings of this tracking shows Kenwood mobile electronics products achieving the #1, #2 or #3 ranking based on revenue for the categories of in-dash CD, amplifier, coaxial speaker, multimedia, and integrated navigation, according to The NPD Group’s retail tracking service for May 2009.

Elettromedia Masters Tour Atlanta – a Huge Hit!

Elettromedia Masters Tour The 5 city Elettromedia Masters Tour kicked off in Atlanta, GA Friday, July 10th. The Embasst Suites ballroom set for the workshops was virtually standing room only.

“We had dealers fly in from North Carolina and several drove 5 to 6 hours to attend this event. Everyone will definitely be going back to their stores with many new ideas,” commented Matt Severaid, Elettromedia USA Director of Marketing.

McKinney Sales Targets 12 Volt Growth

McKinney Sales It’s been a super busy first half of 2009 for Plano, TX based McKinney Sales. Greg McKinney told “Its been virtually non-stop since CES. We have been busy with product placement on both sides of our business – home and car.”

Southwest Electronix Expands 12 Volt Presence

Southwest Electronix Expands 12 Volt Presence Dallas, TX – Southwest Electronix, a fixture on the 12 volt scene in the Texas, Oklahoma, Louisiana and Arkansas territory since 1976, has expanded their product line up.

Company VP Rod Ulrich, told “Its certainly a busy time around here. Craig and I just got back from the Pioneer Road Show in Long Beach. The Pioneer line up, particularly with the launch of the new nav products, is very strong for ’09. Just prior to the recent Consumer Electronics Expo we added the Cadence line to the 12 volt side of our business. And now, as of July 1st, we were appointed the Rockford Fosgate distributor for the territory.”