SBN 24 Takes Off March 13th and 14th
Looking out from the stage its easy to see the scope of the show floor in this image from SBN 23.
Daytona Beach, FL -The 24th Annual Spring Break Nationals, known throughout the 12volt industry as the “Worlds Most Famous Soundoff”, takes center stage March 13th and 14th at the fabulous Ocean Center on A1A in Daytona Beach.
SBN founder Paul Papadeas told 12voltnews.com “Over the last few years SBN has become much more than a soundoff of national proportion. This year we have over 50 exhibitors on the floor along with more than a dozen manufacturers holding training sessions and workshops for their dealers. SBN is definitely evolving into a major trade event that includes “The World’s Most Famous Sounbdoff.” Continuing Papadeas said “Last year we unveiled the totally renovated and expanded Ocean Center and the added possibilities this fantastic venue offers the 12volt industry. This year we are taking it to the next level with the idea that we will really raise the bar in 2011 as a full fledged 12volt industry trade event”.
A little low end bass will keep you young.
The main exhibit floor will feature over 50 prominent 12volt manufactures and spaces for over 60 vehicles in the tuner car gallery. Highlighting this years exhibitors are Sony, JL Audio, JBL/Infinity, Directed Electronics, Orion, Polk Audio, MMATS, Memphis Car Audio, Hertz, Audison, Vibe, Metra, PowerBass, AAMP of America, Phoenix Gold, MTX, PPI, Power Acoustik and SoundStream. Distributors Audio America and LESCO will be hosting their dealers in areas just off the show floor. Sony’s Mike Kahn, Director of the Company’s Mobile Business Unit commented to 12voltnews.com “Sony is back at SBN this year in a major way. As a manufacturer we recognize we must help create that “WOW” experience with consumers. SBN offers us that opportunity.”
Manville Smith conducts a JL Audio workshop for thier dealers who attended SBN 23
Over a dozen manufacturers will conduct training sessions and workshops for their dealers. MTX, Orion. JBL/Infinity, Soundstream, Memphis Car Audio, Hertz, Audison, NAV-TV, and AAMP of America are included in the group.
Installer Institute will conduct dealer workshops for leather installation, plastic fabrication, jig making and steering wheel control interface.
MECA, dB Drag Racing and IASCA, including the INAC Finals, competitions will be a destination for competitors and spectators. Bikini contests, pizza and hot wing eating contests will certainly spice up the days for all – as will DJ Billy E and Lars of Mars.,
Dealers checking out the lastest product in LESCO's meeting area.
FunkMaster Flex will be in the house as will Unique Whips’ Will Castro in the JL Audio booth. Saturday night’s NiteGlow neon contest will bring out some of the brightest cars on the planet.
In conclusion Papedas opserved, “Exibiting to consumers is a great way to promote, for when consumers can touch, feel and hear the experience; it makes all the difference in the world. Two-dimensional marketing for 12 volt is ill-effective; we cannot forget that we’re selling the experience! We must do all we can to reach out to greater segments of the market. It’s no secret that East coast dealer attendance at CES was underwhelming; SBN offers the platform to host dealers from the Eastern Region who can drive to the event more affordably.”
Our success as a trade show is in the hands of exhibiting manufacturers; not me, I’m simply the facility with a built-in audience of targeted demographics. Many manufacturers participate at SBN every year because they ‘get it’ and know how to use it, while those who don’t, seem to place more emphasis in push-marketing their products to dealers. I suggest that those days are over. Just because you build it, doesn’t mean they’ll come. We’re in a whole new era of consumerism and this industry has been on cruise control for too long. We simply cannot afford to do business “racing to zero”, a pattern evidenced in recent years. The most successful low cost marketing tool this industry has ever seen is the Soundoff event and SBN is the Great American Soundoff”.
SBN 24 – Daytona Beach March 13th and 14th -make it a destination.
Log onto www.springbreaknationals.com for a list of events and more details.
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