Hushmat’s Great New In-Store Merchandising

Hushmat POP

Gaining product awareness on the retail sales floor today is critical. In-store merchandising can be a key element for product sell-through at retail. When marketing a product like sound damping material it isn’t always easy to gain the customer’s attention in the sales process.

Hushmat has an exciting new way to draw attention to their sound damping products. Tim McCarthy, Hushmat president, observed “We’ve been searching for ways, over the years, to bring attention to our products at the point of sale. Some of the counter displays, using a piece of Hushmat on metal, have been effective. However its hard to have that demonstration close to where the actual sale takes place – the display board. In addition the cost of production and shipping countertop type displays can get pricey.”

Hushmat POP on a display board

Continuing McCarthy stated “We think our new speaker ring overlay will deliver the Hushmat message at the point of sale. The graphic is eye-catching and the message is to the point. The speaker ring overlay fits 6 1/2 ” speakers -the most popular size – and its right on the display board.”

Everyone on the retail floor knows sound damping material will improve the sound quality. The Hushmat speaker ring will remind sales staff to bring this product into the sales from the beginning. Customers buying speakers are certainly looking for the best performance and sound.

McCarthy added, “In particular I would like to thank Mike Dixon of AudioLogic. During a trip through Florida I spent time with Mike discussing how to attach the very profitable Hushmat product to as many sales as possible. He mentioned POP on the display board. We talked further and the ring idea came to light. The 6 1/2 ” size is the fastest selling so we designed a ring to fit around all 6 1/2 “ speakers. As they say, the rest is history.”

The Hushmat speaker ring takes up no floor space, is a constant reminder to the sales personnel to sell damping materials and fits all 6 1/2” speakers on display. The 6 1/2 “ speaker is the number 1 selling SKU in many stores. Selling Hushmat and installation adds dramatically to the bottom line.

In conclusion – McCarthy said, “Hushmat is focused more than ever to provide tools that work to our retail partners.”

For more information call 913-595-2600 or visit www.hushmat.com.