Industry News, SEMA Show 2011

LINE-X COATED FORD F-150 SVT RAPTOR OF DISCOVERY CHANNEL’S STORM CHASERS WINS “HOTTEST TRUCK” AWARD AT 2011 SEMA SHOW

HUNTSVILLE, AL (11.15.11)LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings, recently returned from a very successful 2011 Specialty Equipment Market Association Show (SEMA) show and is excited to announce that the LINE-X PREMIUM coated Ford F-150 SVT Raptor was awarded “Hottest Truck” notoriety. The Raptor can be seen on upcoming seasons of Discovery Channel’s Storm Chasers, a hit documentary series following the adventures of tornado researchers Reed Timmer and Chris Chittick of TornadoVideos.net. In addition to hosting the Raptor out on the show floor, the all-new LINE-X booth also featured the hugely popular lead chase vehicle, The Dominator I. With Reed Timmer and Chris Chittick in the booth talking about the vehicles, signing autographs and posing for photos, the crowds kept coming, full of curious onlookers, Storm Chasers fans and interested new franchisees, impressed by the untraditional use of the industry’s leading bedliner.

““We are thrilled to have LINE-X Premium protecting The Raptor’s Storm Chasers team against the toughest of weather conditions and the fact that the truck has won ‘Hottest Truck’ is just the icing on the cake. Working with the Storm Chasers team has given us a unique platform to showcase the multitude of uses for our protective coatings – ones people wouldn’t normally think of,” said Kevin Heronimus, CEO, LINE-X Protective Coatings. “Whether it’s extreme weather, corrosive chemicals or tough working environments, LINE-X protects your most valued investments wherever you are.”

Chosen above all other vehicles because of its ability traverse the roughest off-road terrain at high speeds, a new 6.2-liter V-8 engine with 411 horsepower and 434 pound-foot of torque, the Raptor offers the speed, agility and towing capacity the Storm Chasers need. The Raptor is newly coated bumper to bumper with LINE-X PREMIUM, the ultimate protective coating for off-road capabilities that resists extreme impact and abrasion. With the Storm Chasers team traveling over 50,000 miles a season documenting tornados at close distances, the LINE-X coated Ford F-150 SVT Raptor is protected from the harshest of elements and extreme weather conditions of tornados and severe storms.

The Dominator chase vehicle was coated with LINE-X XS-650, the ultimate weather protective coating. With storms creating winds surpassing 200 mph, the LINE-X XS-650 protective coatings defends against the extreme weather conditions and greatly minimizes dents, scratches and impact damage from high-speed flying debris.