Industry News

Kenwood/HD Radio Rebate

Long Beach, CA (08.01.11) – Kenwood USA Corporation announced the launch of a $15.00 consumer instant rebate program in partnership with the HD Radio Alliance that aggressively promotes HD Radio™ Technology and is centered on the Kenwood KDC-HD548U CD receiver ($220.00 Suggested Retail Price).

“This program is designed to showcase the performance attributes of HD Radio Technology through in-store demonstration,” said Keith Lehmann, Senior Vice President of Kenwood’s Consumer Electronics Sector. “Our promotional focus is on the

KDC-HD548U, a step-up model that incorporates many sound quality features as well as a wide, 13-segment display and a dedicated iTunes Tagging button. The HD Radio Technology performance of this model is remarkable and easy to demonstrate in-store, thus we are launching this $15.00 instant rebate program to incentivize customers to visit their authorized Kenwood dealer, hear the HD Radio Technology difference and buy a KDC-HD548U today.”

Peter Ferrara, President of the HD Radio Alliance commented, “Kenwood was the very first consumer electronics brand to adopt HD Radio Technology. Kenwood has maintained its position of leadership, and the KDC-HD548U is one of the best selling HD Radio receivers on the market today. We are delighted that this partnership will result in incremental sales volume of HD Radio products.”

The 700 HD Radio Alliance member broadcasting stations will drive awareness of the instant rebate program with an integrated web and national radio advertising campaign across the U.S. Thirty (:30) second spots will promote the KDC-HD548U while highlighting built-in HD Radio Technology along with the $15.00 instant rebate, which will be offered from July 31 through September 4, 2011, at participating Kenwood retailers. Consumers will be encouraged to visit the Kenwood USA website (www.kenwoodusa.com) or the HD Radio website (www.hdradio.com) for more details on the promotion.