To be sure, Black Friday promotions gained steam as Friday, November 24 got closer. The Thursday, November 23rd, Shreveport Times newspaper was delivered to many on Wednesday evening and was packed with Black Friday inserts… in fact a total of 42 inserts. Those 42 inserts contained a total of 618 pages. Two of the inserts were actually 72 page catalogs.
In actuality, Black Friday sales topped $5.3 billion in sales. Reports are that people visiting brick and mortar stores declined over Thanksgiving evening and Black Friday. Over the same period online sales surged a reported 18%.
Brick and Mortar, especially local merchants, got a push with Small Business Saturday initiated by American Express.
Cyber Monday, November 27th, was the largest Cyber Monday in history. Total sales were reported to be $6.6 billion that reflected an increase of 16.8% over 2016.
For many companies Cyber Monday has been continued to Cyber Week.
In store brick and mortar sales still account for over 90% of retail purchases according to the US Census Bureau… but the percentage of sales online continues to grow.