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Dealers, Demos and Deals at Sierra Select

NORTH HIGHLANDS, CA (05.05.2016) – The Sierra Select warehouse was filled with dealers, demos and deals on Wednesday, Aril 27th, for the company’s annual Mobile Entertainment Line Show.

This overhead shot shows an active show floor at the Sierra Select Mobile Entertainment Line Show.

This overhead shot shows an active show floor at the Sierra Select Mobile Entertainment Line Show.

John Tatro, Sierra Select President, stated, “This year’s show was very successful. We changed it up a bit this year and started the show at 7AM so dealers could attend prior to opening their stores. We had a steady flow of dealers throughout the day. Kicker Marine, and their demo car in the show area, got a lot of action. We have suffered a drought for the last 5 years and finally got some rain which has unleashed pent up demand for boat systems.”

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Click above to view PDF

Other products featured were the ProCore line from VOXX, the new SiriusXM in-store display highlighting the Commander Touch and consumer offers. The new driver safety products from BOYO, such as the new heads up display, plus new accessories from PAC and Metra grabbed dealer’s interest. Metra’s Heise SlimLine and BlackOut lights in particular were on dealer’s orders.

Tracie Persinger, who covers the western U.S. for SiriusXM, stated “Dealers immediately saw great value in the new SiriusXM program and in-store display we had set up. On the store showroom floor it stands out and puts the Commander Touch, along with the special consumer offers, in front of consumers to drive sales.”

sierraselect.com

sierraselect.com

Brands on site included JVC Mobile, Kicker, Atrend, Lightning Audio, Renegade, CarlinkBT, Audiovox, Jensen, Prestige, Axxera, SiriusXM, Dual, BOYO, PAC, Roadkill, Omega, Rosen, Echomaster, Metra, Heise, Shuriken, The Install Bay, T-Spec and Axxess.

Concluding Tatro offered “We served food all day off the Big Green Egg. All who attended were in a buying mood and enjoyed themselves. We thank our customers and vendors for their strong support.”

Visit www.sierraselect.com for more.