RICHMOND, BC (02.19.2016) – The Mobile Electronics Expo and Training, February 5th and 6th, at the Executive Airport Plaza in Richmond, BC. got the season off to a blazing start in Canada. The Friday and Saturday event was the collaborative effort of 4 forward-thinking distributors and Pioneer. The distributors were Automobility, GemSen, Gentec and Trends.
There were 260 salespeople, owners and installers who attended the event and paid for their training. Staff and reps, from over 60 brands, added to the huge turnout. The show floor was very active with large adjacent training rooms and demo car area.
Trends’ Grant Daoust stated, “This was the largest training event we have ever had the pleasure to organize. The four distributors put down their swords, got together and created an event like no other. We ignited a market that has seen many challenges. Having Pioneer participate with a strong presence was an added benefit for all.”
US based trainers Micah Williams-Sonus, Del Ellis, Ken Ward, Mike Ethier, Mark Rutledge-iData, Rob Haynes and Steve Turrisi-JL Audio, Steve Brown-Alpine, Chris Bennett-Audio Control along with Harry Kroll-Pioneer added to the scope and international feel of the event.
Harry Kroll, Senior National Training Manager for Pioneer Electronics stated, “The Mobile Electronics Expo was a great training and networking event for about 300 people from car electronics dealers all across Canada. Over the two day event I had the opportunity to speak with a lot of people and answer questions about Pioneer’s Networked Entertainment eXperience (NEX) receivers featuring Apple CarPlay and Android Auto. We expect to see strong sales in NEX and audio video headunits as result of this very well-planned and well-operated event near beautiful Vancouver, BC.”
Automobility’s Rob Nelson commented, “The event was tremendous. I was there both days and felt an air of excitement. It was a great opportunity for dealers across Canada to see the latest products from iData, Rockford Fosgate, Clifford, Escort, Cobra, BelTronics and Rosen on our 12volt line card.”
GemSen was on site in a major way showing JL Audio, Kicker, Morel, Atrend, DynAudio, Audio Control, SSV Works and Reikken. Dave Singh, GemSen National Sales Manager, spearheaded the Toronto-based company’s activities at the event.
“JL Audio was part of GemSen’s booth and had fantastic foot traffic. Our training session were packed. Steve and I held JL Audio new product and DSP training sessions each day as well as a ‘How to get into power sports’ that was aimed at growing awareness for the category plus how to acquire, grow and maintain that business,” Haynes related to 12voltnews.com.
Gentec was on site highlighting Alpine, Alpine ReStyle, iSimple and Stinger. “The Mobile Expo was definitely a super event. The Alpine Restyle lineup grabbed a lot of attention and Steve Brown did a super job covering the products with dealers. Herb Brown also came up from the U.S and highlighted the latest Stinger and iSimple products,” Eddie Bozo, Gentec Mobile Electronics Director offered.
Trends highlighted Hertz, Connection, Brax, Helix. Match, WetSounds, Sony, and Memphis Audio. Grant McFatter said, “The Mobile Electronics Expo exceeded everyone’s expectations and there is already talk of a 2017 event. Luca Girotti and Leo Falletelli were on site to cover our Hertz and Connection lines. Tim White made the trip up from Houston for WetSounds. The Memphis Audio line is set to be strong this year and Nick LoMonaco came in from the U.S.”
Concluding, Daoust stated, “This idea first came to mind last summer. We called fellow distributors, they quickly agreed, and the show was on. The feedback from this event from salespeople, installers, owners and suppliers has been vey positive. This is what’s possible when 5 companies collaborate together and create something far bigger than they could ever do themselves.”
Watch for details on the Mobile Electronics Expo and Trainings 2017.
Trends’ James Chevrette commented to 12voltnews.com, “Dealers across Canada really got a lot out of the Mobile Electronics Expo and Training event. It was such an opportunity for dealers to see new products and attend product sessions plus learn how to market product categories. The networking possibilities just added to the value of attending the event.”
To visit the event’s Facebook page, click here.