Industry News

CV&DA Holdings, Inc. Adds Wayne Messina Jr to Sales Team

Wayne Messina, Jr

Wayne Messina, Jr in his New Orleans office.

LOS ANGELES, CA (07.20.2015) – CV & DA Holdings, Inc. (CVDA), owner of the Diamond Audio, Cerwin-Vega Mobile, and Caché brands, has announced the hiring of Wayne Messina, Jr. as their Outside Sales Manager for the Texas, Oklahoma, Louisiana, Arkansas, and Mississippi territories.

Messina brings extensive years of sales experience throughout his 12V career and previously held various positions with a prominent distribution company servicing the aforementioned states. Wayne looks forward to reaching out to all retailers in the very near future and is pleased to be working in a market that he calls “home.” He will be based out of his office in Louisiana and can be contacted directly at 504-738-4618 or via e-mail at

“Over the past 10 years, I was tasked with developing business strategies and developing new relationships throughout all retail channels to continually grow sales. I am very excited to join the CVDA team and truly appreciate this opportunity. My plan is to hit the pavement hard and go full-speed and show what Cerwin-Vega Mobile and Diamond Audio has to offer in the market,” commented Messina.

logos_cvda-cerwin-diamond-cache-wideKarl Giles, Eastern Regional Sales Manager and Justin Miller, Western Regional Sales Manager, will continue to assume their current sales management duties for CVDA.

For more info, call 213-261-4161 or visit,, and