TORRANCE, CA (07.07.2015) – Alpine Electronics of America, Inc. has announced plans to launch a cable TV commercial for its Alpine Restyle line of products. The commercial showcases the company’s customized Jeep Wrangler demo vehicle and its full Alpine Restyle system.
For the first time in over 15 years, the company is producing a 30-second commercial that will air on various cable TV channels. The commercial will begin airing in mid-July and will be shown for at least one month. The commercial will appear in over 25 major metropolitan areas in the U.S. and will drive customers to select authorized Alpine retailers who have supported the Alpine Restyle program.
Alpine fans will recognize the blue, Kevlar-coated Jeep that was made for Alpine by Starwood Motors of Dallas. The vehicle plays a major role in the commercial and highlights the benefits of the X009-WRA, the Restyle dash system with 9-inch screen for 2011-up Jeep Wranglers. Although the X009-WRA is prominently shown, the features of this product are universal across all eight models of X009 Restyle dash systems. The commercial depicts the product attributes in a practical but humorous tone. Sharp eyed viewers will catch a surprise appearance by a popular reality TV star well-known among car buffs.
“The full featured Restyle 9-inch dash system is the only one of its size in the aftermarket,” stated Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “The commercial introduces this one-of-a-kind product to thousands of mainstream consumers and steers them to our authorized Alpine retailers for a hands-on demonstration.”
Each X009 Restyle dash system has a distinctive 9-inch touch screen that controls audio, video, navigation and Bluetooth wireless technology. Each system is packaged with a vehicle specific dash kit and an iDatalink Maestro module to retain factory features. There are seven vehicle specific Restyle dash systems which are compatible with the Jeep Wrangler, select GM trucks/SUVs, select Ford F-150 trucks, Ram trucks and Toyota Tundra. The eighth model is a universal fit version for custom installations.