SHREVEPORT, LA (07.04.2015) – Happy 4th of July to all of our friends across the 12volt industry.
This holiday we observe the adoption of the Declaration of Independence – July 4th, 1776. By definition, independence is “the state or quality of being independent; freedom from the influence, control or determination of another or others.”
Independent 12volt retailers – take note of your INDEPENDENCE – FALL IN LOVE WITH YOUR BUSINESS. Make shopping in your store an exciting experience for consumers. You, not the internet or your cross-town competitor, control your business and its destiny. You have complete control of your actions to develop and grow your business.
It is evident store traffic has decreased over the past several years. Specialty retailers must develop and implement plans to show their customers that buying from them is a “special” and exciting experience.
As an independent retailer, you have a vision. That vision is fueled by your passion for products associated with the 12volt and automotive industry. Many consumers are keeping their vehicles, including boats, longer plus adding UTV’s. Many are looking to add something new to “refresh” their rides – on land or water. Products in the 12volt industry have never been a better value. The breadth of new technologies housed in 12volt product offerings has never been greater. The OEM’s are spending millions to “push” in-vehicle connectivity, safety, convenience and infotainment. Take advantage of the OEM’s investment and showcase those categories and product to consumers in your marketplace.
Independent retailers must seize the opportunity to create consumer awareness for these new products and technologies.
The vehicles to engage consumers and cultivate new customers have never been greater. Social media networks, like Facebook, Instagram and Twitter, are available with virtually no cash outlay on the part of 12volt retailers.
July 4th is an opportunity for 12volt retailers to pause, take a quick breath and set out on the second half of 2015. As an independent specialty retailer Expand Your Comfort Zone – SHOW YOUR INDEPENDENCE! Fall in love with your business again and create an exciting experience for consumers in your store.