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Specialty Marketing Capped 5-City “Goin’ Mobile” Tour

The Atrend Liquid Ink Hydro Dip demonstration by Anil Bhawnai drew a big crowd outside and was one of the highlights of the show.

The Atrend Liquid Ink Hydro Dip demonstration by Anil Bhawnai drew a big crowd outside and was one of the highlights of the show.

MECHANICSVILLE, VA (06.11.2015) – Specialty Marketing capped the company’s 5-City 2015 Goin’ Mobile dealer show tour on Tuesday, June 9th. The company’s HQ facility in Mechanicsville was filled with dealers and vendors for the tour’s scheduled final stop.

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Over 2 dozen vendors were set up to show their latest product offerings to an audience of dealer staffers that approached 100 strong. Demo vehicles and raffles, plus delicious food and refreshments, added to the event. A highlight of the event was the live Atrend Liquid Ink hydro dip demonstration from Anil Bhawnai.

Lance Diehr, who heads up Specialty’s 12volt activities, stated to 12voltnews.com, “The Virginia show was a tremendous success just like the shows in NE and Metro NY. We had dealers from Richmond, Northern VA, VA Beach, Roanoke and North Carolina in attendance and 4 of these were drives from over 1.5 to 3 hours away. The team at Specialty appreciate and thank all the dealers and vendors that took time out of their busy schedule. The vendors talked about how successful the shows were and they felt with it not being so overwhelming with lots of other activities, the dealers could really focus on their business which it showed by the quality of time and questions that was spent at each station.”

LEFT: DEI's Al Fontane pictured with Mike Loggman (L) of Premier Autosound in Virginia Beach, Virginia. RIGHT: Rosen's Greg Perez (C) and Opus Marketing's Todd Ess (Rt) show the latest product to a dealer.

LEFT: DEI’s Al Fontane pictured with Mike Loggman (L) of Premier Autosound in Virginia Beach, Virginia.
RIGHT: Rosen’s Greg Perez (C) and Opus Marketing’s Todd Ess (Rt) show the latest product to a dealer.

LEFT: Mobileye's Dan Ivy, on the right, talks collision avoidance with the dealer. RIGHT: Brandmotion's Scot Clemons -on the right- discusses the company's FreedomCharge mobile charging device.

LEFT: Mobileye’s Dan Ivy, on the right, talks collision avoidance with the dealer.
RIGHT: Brandmotion’s Scot Clemons -on the right- discusses the company’s FreedomCharge mobile charging device.

Diehr continued, “Due to the success of the other shows, we are working on an additional show location and which be announced very soon.”

Dealers ask Atrend's Anil Bhawnai about the Liquid Ink Hydro Dip on the show floor prior to the hands-on demo outside.

Dealers ask Atrend’s Anil Bhawnai about the Liquid Ink Hydro Dip on the show floor prior to the hands-on demo outside.

The Opus Marketing team of Jamie, Bruno, Chuck and Todd were in the house representing Kicker, DEI, Brandmotion, Mobileye, Rosen and Atrend. Jamie White commented to 12voltnews.com, “The Atrend hydro dip demonstration really brought those on the show floor outside for the amazing demo. A lot of interest in that product. Also, the Brandmotion Freedom Charge got a lot of attention. We were all busy right up until 10 o’clock in the evening.”

Rydeen’s Jeff Jones related to 12voltnews.com, “In Mechanicsville there was strong interest in the new MN312R navigation mirror. Several dealers commented on the quality, and value, of the Rydeen cameras.”

LEFT: Rydeen's Jeff Jones indicated dealers were very happy with the overall quality and performance of Rydeen cameras and excited about new mirror NAV products. RIGHT: Matt Yeager covered the new JVC Mobile multimedia units in detail.

LEFT: Rydeen’s Jeff Jones indicated dealers were very happy with the overall quality and performance of Rydeen cameras and excited about new mirror NAV products.
RIGHT: Matt Yeager covered the new JVC Mobile multimedia units in detail.

LEFT: Compustar's John Gray (C) fields a question about the company's latest security and convenience products. RIGHT: Specialty Marketings Bruno Berg (L) gets the latest info on Parrot from Parrot's David Quattro.

LEFT: Compustar’s John Gray (C) fields a question about the company’s latest security and convenience products.
RIGHT: Specialty Marketings Bruno Berg (L) gets the latest info on Parrot from Parrot’s David Quattro.

The “Goin’ Mobile tour started in Westborough MA on May 19th and included stops in Southington CT, Fairfield NJ and Long Island NY before the stop in Mechanicsville.

Visit www.specialtymarketing.com for more.

A big “Thank You” to Jamie White from 12voltnews.com for the images.