SHREVEPORT, LA (12.01.2014) – It’s over! Black Friday 2014 is in the record books. A reported 140.1 million unique shoppers responded to the onslaught of newspaper ads, fliers and inserts supported by television, radio plus a barrage of emails and internet promotions. 2014 Black Friday overall was similar to 2013 brick and mortar retail activity.
There were no deaths reported among the 140.1 million shoppers but there were a lot of scrapes and bruises as shoppers fought for flat panel TV’s and other doorbusters advertised well below dealer cost. Of course there were a lot of bruised feelings when all the $119. 40″ TV’s were gone at Target – not to mention the $199. Panasonic 50″ and $39. Pioneer head unit at Best Buy.
The Thanksgiving Day Shreveport Times was delivered on Wednesday evening and contained 46 inserts. The Shreveport Times topped 5 pounds. JC Penny led the pack with a 72 page book. Sears and Kohls follower closely with 64 page inserts. The 20 page Best Buy flier seemed a drop in the bucket. Now it’s up to the bean counters to sort out the profit, or loss, picture. Rebate offers will add some time to identify the final Black Friday sales number. Please note fewer than 50% of consumers tend to mail in their rebates and the redemption rate drops as the size of the rebate falls.
Several 12volt specialty retailers posted Black Friday promos on social media channels like Instagram. Three of note: Soundwave Customs-Virginia Beach VA, Eminent HiFi-Rexburg ID and Ralph’s Mobile Electronics-Vancover, BC really caught the 12voltnews.com eye. Look for a feature post detailing their promotions.
Black Friday 2014 brought “Webrooming” – a new internet term that is the opposite of the all too familiar “showrooming” term. “Webrooming” is defined as searching the web for great deals from home and then diving into the brick and mortar store to pick up only that hot, hot doorbuster.
As Black Friday was winding down, Cyber Monday “Leaked Deals” started to hit the internet. On Saturday, some sites touted “Cyber Monday” begins today. Other brick and mortar retailers are hyping “Cyber Week”.
With the roar of Black Friday in the rearview mirror, let’s get down to business and showcase the latest in-vehicle technology – all backed by great customer service. Consumers can’t get the total package offered by specialty 12volt retailers on the internet or at a local Big Box retailer.