SHREVEPORT, LA (11.17.2014) – The calendar notes Black Friday 2014 as November 28th. Judging from Pre-Black Friday, Black Friday Previews and other Black Friday themed promotions from Big Box retailers and online retailers Black Friday actually began in early November. No longer are the door-buster loss leaders reserved for the day after Thanksgiving – Black Friday – that traditionally started the Holiday shopping season. The retail world is being driven to “Black November”. With an emphasis on doorbuster marketing November, and the 2014 Holiday Season, could become a see of RED INK for many retailers.
Recent articles noted Amazon is set to hire 80,000 seasonal workers this Holiday Season. UPS stated plans to hire 95,000 seasonal workers. Big Box retailers, with a strong online presence, are adding thousands of seasonal staffers too. Hiring seasonal workers in these numbers is not good news for “Brick and Mortar” retailers.
Black Friday 2014 – Walmart, Best Buy and Target leaked ads, Thanksgiving Holiday hours and more…
Understandably, independent 12volt retailers face many challenges competing with the onslaught of the huge ad budgets and marketing strategies from these giants. Successful 12volt retailers will focus on marketing their “Brand” and sell full featured, and more profitable, merchandise. The ability to provide expert knowledge and professional installation are trump cards for 12volt retailers to play. Creating a high energy in-store atmosphere, with effective and engaging product demonstration, is another tool retailers possess that can seal-the-deal for a profitable Holiday Season.
Utilizing social media is a must for specialty 12volt retailers in today’s digital marketplace. Facebook, Twitter and Instagram provide platforms for 12volt retailers to showcase their respective brand, position in the marketplace, manufacturer brands, installation capabilities and more. Being known as the go-to-shop for in-vehicle smartphone integration is invaluable. Participating in industry sponsored events like CEA’s Car Tech Demo Days is essential.
Creating a promotion that stands out from the crowd is a successful strategy utilized by Vacaville CA based Audio Xperts. Company owner Vince Miranda’s “Black Wednesday” promotion draws from, and gets a jump on, the Black Friday frenzy.
Hours after “Black Friday” passes, it’s Cyber Monday.
The term “Cyber Monday” (created in 2005) refers to the Monday immediately following Black Friday based on a trend that retailers began to recognize in 2003 and 2004. Retailers noticed that many consumers, who were too busy to shop over the Thanksgiving weekend or did not find what they were looking for, shopped for bargains online that Monday from home or work.
Seems like the “Race to Zero” is reaching epidemic proportions.
NOTE: The “Black Friday” designation originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Use of the term started before 1966 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation began to be offered: that “Black Friday” indicates the point at which retailers begin to turn a profit, or are “in the black”.