LAS VEGAS, NV (11.11.2014) – The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show gathered for the SEMA Cruise on Friday, November 7. The event took place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show rolled out of the building in the SEMA Cruise. For the first time ever, these vehicles assembled at “SEMA Ignited,” a celebration that included food, music, celebrities, iconic builders and exhibitor displays.
“SEMA Ignited was an extension of the SEMA Show that allowed exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative gear they brought to Las Vegas,” stated Chris Kersting, SEMA President and CEO.
For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks congregated at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.
“This event was a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show,” explained Kersting.
The event gave consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event also served as the backdrop for nationwide media coverage and “best of show” awards.
The new event gave SEMA Show exhibitors additional reach, and provided an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation was free of charge to exhibitors by virtue of their involvement in the SEMA Show.
Check out hashtag #semaignited on Facebook and Instagram to see more posts from SEMA attendees and exhibitors.
Visit www.semaignited.com for more.