TEMPE, AZ (08.05.2014) – Rockford Corp. announced that it has named Burnaby, B.C.-based Trends Electronics International Inc. as its Canadian distributor for its Brax and Helix lines, effective immediately.
“As our Brax and Helix lines continue to expand and gain popularity in North America, we needed a partner in the very important Canadian market that could continue these brands’ growth,” said Joe Gonzalez, Rockford Corp. international sales manager. “Trends has a great track record of taking their lines to the next level throughout Canada due to their terrific relationships, customer service, and product knowledge. We look forward to working with the Trends team.”
Founded in 1990, Trends Electronics International Inc. has built a strong reputation as a leading innovator in the consumer and commercial electronics industries. Promotion, education, and support are the cornerstones of Trends’ dedication to providing its dealers with a solid return on their investment, taking time to review and understand its customers’ needs based on their individual requirements.
“Brax and Helix offer a strong selection of OEM Interface products, all the way to a very high end offering for the most demanding customers,” explained Grant McFatter, Trends national sales manager – mobile division. “These respected brands will offer our dealers a variety of products for working with today’s complex OEM systems, and some serious products for the pure audio enthusiast. Parent company Audiotec Fisher has many products which are heavily DSP based, which is exciting as these as types of products are very much in our wheelhouse and comfort zone. We are excited to work with Rockford and begin offering these brands to our dealers.”