LONG BEACH, CA (04.08.2014) – JVC Americas Corp. and Kenwood USA Corporation, both subsidiaries of Japan-based JVC Kenwood Corporation, jointly announced their schedule to merge operations and form a single subsidiary in the United States, JVC Kenwood USA Corporation. This merger is part of the continued global integration strategy that JVC Kenwood Corporation first implemented in 2012.
The timeline for integration, announced by JVC Americas President/CEO Junji Kobayashi and Kenwood USA Corporation President/CEO Ryo Mizuhara, will be effective October 1, 2014.
“This merger will allow us to operate more efficiently by sharing resources and standardizing processes.”
-Junji Kobayashi, JVC Americas President/CEO
Also commenting on the merger, Mizuhara said, “This merger follows the successful integration of JVC and Kenwood operations throughout the world, and will make both brands more competitive here in the all-important U.S. marketplace.”
JVC and Kenwood products will remain as two distinct brands in their respective user markets and sales channels. This integration continues JVC Kenwood Corporation’s worldwide process that will result in a more efficient organization and further elevate the equity of the JVC and Kenwood brands.