SOUTH PADRE ISLAND, TX (03.06.2014) – The 2014 HeatWave series is off to a fast start. The Spring Break Jam, held at the South Padre Convention Center March 1st and 2nd, drew a large spectator turnout to see a wide range of exhibitors. In addition enthusiasts saw over 500 vehicles entered in the Car and Truck Show. The USACi SoundOff counted over 75 competitors in the lanes.
“This year marks the 25th season for the HeatWave Shows and we are very happy with the way this year got started. The floor inside the Padre Convention Center was filled with a wide variety of vendors. The tattoo expo continues to grow rapidly and we had 9 companies, plus 15 artists, working those booths. Apparel companies, like Drop”Em wear and Mad Gear, joined 12volt vendors. The floor atmosphere inside and out was one of excitement,” David MaDonald stated to 12voltnews.com. Interesting exhibits like logo sandblasting demos and tricked ATV’s kept spectator in the convention center hall.
USACi Director Jenissa Lillard commented, “We had a terrific turnout – over 75 competitors. Many of the competitors were from the area and just getting started in the lanes. Seeing those new faces and enthusiasm was certainly exciting.”
In addition to the USACi SoundOff there were burnout and hydraulics competitions plus a National Guard NASCAR on site. The Sunday bikini contest drew the crowd to the stage.
Soundstream, PPI, Focal and Diamond Audio, plus area retailers, anchored the 12volt exhibitors.
Marketing Professionals, rep firm for Soundstream and PPI -along with Focal, orchestrated a major presence on the show floor. “We feel the HeatWave series is important for the visibility of the 12volt category throughout our territory. Our vendor and retailer support is strong,” firm principal George Reed related. Reed’s 2012 Dodge Ram took 1st Place in the USACi Pro 1 Q. “Doc Thunder” walks the walk. The firm’s Jim Wehling sent cool images.
Eagle Distributor’s Barry Beller worked the Diamond Audio booth and said, “We got a lot of interest in amps and subs. We sent a number of folks in the crowd to Extreme Car Audio Pus and Sound Connection for Diamond products.”
“All in all we had a great event and the “City Fathers” welcomed our event. The after party outgrew the original location and was moved to Clayton’s Beach Bar where an estimated crowd of 450 had a great evening. We are looking forward to big events in Houston, Austin and Corpus as the season progresses,” MacDonald concluded.