Industry News

Pandora Announces October 2013 Audience Metrics

logo_pandora-new_fullOAKLAND, CA (11.06.2013) – ┬áPandora, the leading internet radio service, announced today new metrics that were reached in the month of October 2013.

  • Listener hours for Pandora during the month of October 2013 were 1.47 billion, an increase of 18% from 1.25 billion during the same period last year.
  • Share of total U.S. radio listening for Pandora in October 2013 was 8.06%, an increase from 6.61% at the same time last year.
  • Active listeners were 70.9 million at the end of October 2013, an increase of 20% from 59.2 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.