SHENZEN, CHINA (11.04.2013) – When Memphis Car Audio says they will go a long way to help Independent Car Audio Retailers. At times that means going a VERY long way! Recently Andy Allen, Director of Product & Marketing for the Memphis, TN based brand travelled all the way to Shenzen, China to help train dealers about the benefits of selling Memphis Car Audio.
Andy tells us, “It’s fascinating to see how things are changing in China. You have a country with the fastest growing middle class in the world, and more new cars are sold in China than anywhere in the world! What this means is that a unique car culture is emerging and growing. Aftermarket Car Audio is obviously part of that new car culture.”
Twenty-five people representing 18 retail stores came to Shenzen for the express purpose of learning more about Car Audio in general & Memphis in particular. Some of these retailers travelled hundreds of miles to attend what is a unique event in the China market. Jeff Zhong, Memphis’ International Product Manager did a stellar job of organizing the event, with demo product, seminar speakers, a demo car, & a fine dinner to top off the evening. One of the highlights of the event was the unveiling of the brand new Memphis Car Audio Ford Festival Demo Car. With a wall of MCR subwoofers, MClass amps, and speakers in a complete custom fabricated installation, this Demo Car really pounds!
In a conversation in 12voltnews.com, Allen said, “It was a jam-packed two weeks. It was a long time to be away from Memphis but with the 13 hour and day change, I was able to catch up with those in Memphis by Skype. At 7 AM in China, it was about 7 in the evening in Memphis.”
Looks like Memphis is off to a great start in China! Visit www.memphiscaraudio.com for more information.