Industry News

Rockford Fosgate and Proline Car Stereo Rock New York During Rockstar Energy Uproar Festival 2013

Will Sullivan and Shef Sadik at the Proline Car Stereo booth engaging concertgoers.

Will Sullivan and Shef Sadik at the Proline Car Stereo booth engaging concertgoers.

WANTAGH, NY (08.21.2013) – Brooklyn’s Proline Car Stereo and Northeastern Marketing participated during the Rockstar Energy UPROAR Festival 2013 stop in Wantagh (Long Island), N.Y. During the event, representatives showed off Proline’s “Monsta truck” and gave concertgoers a heart stopping audio experience in Northeastern Marketing’s Rockford Fosgate-equipped mini SoundLab. Rockford Fosgate is the official audio sponsor of the summer festival which continues in Illinois, Indiana, and Michigan this week.

One side of the flier that Proline developed for the Jones Beach event. Click image to enlarge.

One side of the flier that Proline developed for the Jones Beach event. Click image to enlarge.

Proline’s “Monsta truck” wows spectators with the unbelievable amount of Rockford Fosgate audio equipment installed in it. Nearly every inch of the truck’s interior is covered with 59 PUNCH Pro Series Midrange speakers and 19 tweeters that consists of 31 PPS4-10, 16 PPS4-8, 12 PPS4-6, and 19 PP4-T. To keep up with all the speakers, Proline installed nine POWER 15-inch subwoofers (T2D215) in a custom wall and then powered the system with an array of 15 POWER Series amplifiers, including four T2500-1BDCP, one T1500-1BDCP, eight T1000-4AD, and two T800-4AD. A computer, aftermarket radio, additional batteries, and eight custom alternators complete the system.

Theresa Hephner

Theresa Hephner

Rockford Fosgate’s Theresa Hephner stated to 12voltnews.com “Consumer events like Rockstar’s Uproar Tour are great venues for the Rockford brand to connect with music enthusiasts. Our dealers can create a concert in customer’s cars. Our fleet of Sound Labs, and mini Sounds labs, are positioned across the U.S. and create awareness for the car audio category at consumer events.”

Proline also participated with Rockford Fosgate in Rockford’s radio promotion, awarding a $2,500 audio package to a lucky winner in their market, which consisted of a Rockford Fosgate audio system and installation services performed by Proline’s professional installation team.

(L to R) Proline's Will Sullivan, Northeast's Eric Smith and big contest winners Eileen McCale and Tommy Markinson - Check out the "Birds of Prey" guitar.

(L to R) Proline’s Will Sullivan, Northeast’s Eric Smith and big contest winners Eileen McCale and Tommy Markinson – Check out the “Birds of Prey” guitar.

Proline Car Stereo’s Will Sullivan commented to 12voltnews.com “The Proline brand was in front of thousands at the event. On several occasions we had to turn down the mini Sound Lab and our Monsta Truck so concert goers could hear the band. Conservatively we had 300-400 consumers sit and take the mini Sound Lab ‘challenge’ plus we passed out hundreds of store fliers and had over 1000 pulls on our slot machine. Consumers enter their contact info for a chance to win prizes and discounts at the store. All in all a great event.”

Concertgoers, who experienced the mini Sound Lab pressure chamber, were wide-eyed.

Concertgoers, who experienced the mini Sound Lab pressure chamber, were wide-eyed.

Northeastern Marketing’s Rockford Fosgate-equipped mini SoundLab is a high performance demo vehicle built on a 2012 Ford Transit Connect wheelbase. The demo vehicle features a 3,600 Watt pressure chamber with 12 speakers, including six Punch 15-inch subwoofers, and gives participants the opportunity to experience the full Punch of Rockford Fosgate car audio equipment.

The Rockstar Energy UPROAR Festival began August 9 in Scranton, Penn., and ends Sept. 15 in Chula Vista, Calif. It includes a stellar lineup of multiplatinum superstars and breaking talent, featuring Alice In Chains and Jane’s Addiction.

For more information on the Rockford Fosgate Rockstar Energy UPROAR Festival 2013 sponsorship and promotions, visit www.rockfordfosgate.com/promotions.

For more information on Proline Car Stereo, please visit www.prolinenyc.com, or find them at facebook.com/prolinecarstereos.

For more information on Northeastern Marketing, please contact Eric Smith, president at 908-769-6900, or email eric@northeasternmarketing.com.

For more information on Rockford Corporation, please visit www.rockfordcorp.com.