Industry News

Audiomobile to Sponsor Seminar for Del Ellis at Knowledgefest

MERA Kfest no dates

LAS VEGAS, NV (08.15.2013) – Audiomobile returns to the MERA Knowledgefest for the third year and is very pleased to sponsor Del Ellis, the noted car audio retailer consultant, on the increasingly critical subject: “Sales Strategy” – Advanced Selling Techniques, the seminar will be on Monday morning, the 19th, at 9:30 am, and is designed to help teach dealers the tools to “level the playing filed” by providing them with strategic insights and specific on-floor tactics, so their customers can better appreciate “the big picture” value-proposition that boutique, specialty car entertainment shops can provide them.

Retailers cannot thrive in an increasingly commodity-driven, price-centric environment without having high- value, exclusive brands, to help make a more compelling case that they are the best option for a customer to have his or her system designed and installed. Products sold everywhere will compromise retailer’s needs.

Subtitled, ‘Investing in brands that represent your future, not your past.’ the seminar will focus on the key steps dealers must take, including reflecting on Del’s own journey to retail success, by teaching them the attributes to look for, and skills to sell brands with the potential to deliver superior ROI on inventory dollars.


Del Ellis, perhaps the best known Car Audio Retailer Sales Guru, has over the past few years, established a formidable resume of clients, including several “Retailers of the Year,” who have all seen substantial and immediate changes in the performance of their sales floor, and their prospects for long-term success greatly improved, after being exposed to Del’s unique methods of cause and effect selling, and taking charge of the selling situation, to achieve best possible outcome.

Audiomobile will be exhibiting in booth 1021 at MERA and will also be conducting a Sales and Training seminar, on Monday night, at which Del Ellis will also be the featured guest speaker. Focused on providing enhanced solutions to the specialty, boutique retailers, Audiomobile is uniquely positioned among vendors, providing dealers high-value, cutting-edge technology subwoofers, featuring proven, advanced transducer technologies, while offering attractive, high-value price points, with highly relevant applications.

Matt Overpeck, VP of Sales and Marketing

Matt Overpeck, VP of Sales and Marketing

According to Matthew Overpeck, VP of Sales and Marketing, “Audiomobile represents a synergy of true, advanced loudspeaker technologies, combined with “old-school” distribution integrity, where the focus
of the company is on delivering sound-quality, attractive solutions and strong value to the customer, thus permitting the retailers to ‘sell’ more upscale price points, and the collateral benefits that comes with that.”

Overpeck continued; “We are confident that our unique, stellar products will clearly stand out, even in an overcrowded market, and that our message will resonate with the top-drawer specialty retailers, making it
easy for them to incorporate Audiomobile into their merchandize mix. Our products were designed and engineered from the outset to be solutions-based, providing both higher-performance with smaller form-factor apps, critical to today’s demanding consumer. They will absolutely deliver the custom-install retailers superior, real-world solutions to their needs, both from a business perspective, as well as from an installation and applications standpoint.”

Retailers who are interested in learning more about this opportunity and attractive programs are invited to contact Audiomobile at (702) 221- 1977, and are also invited to learn more about this rare opportunity at MERA Knowledgefest.