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Specialty’s 2013 Listening and Tech Tour Rolls

Dealer turnout at Specialty Marketing's 6-city 2013 Listening and Tech Tour is off to a very strong start at the company's Mechanicsville location. On the right, Paul Trueman presents the latest from SiriusXM.

Dealer turnout at Specialty Marketing’s 6-city 2013 Listening and Tech Tour is off to a very strong start at the company’s Mechanicsville location. On the right, Paul Trueman presents the latest from SiriusXM.

MECHANICSVILLE, VA (06.24.2013) – Specialty Marketing is “Takin’ It Back To The Streets” with an aggressive 6 city 2013 Listening and Tech Tour. The first two events, Mechanicsville VA and Fairfield NJ, were extremely successful.

The four remaining tour stops are Greensboro NC-July 9th, Baltimore MD-July 23rd, Buffalo NY-August 13th and Syracuse NY-August 15th.

Lance Diehr, who heads up Specialty Marketing’s 12volt division, told 12voltnews.com “The Summer 2013 Listening and Tech Tour combines the elements of a trade show and hands-on installation training. Over two dozen brands are exhibiting and DEI is conducting “live” remote start installation training sessions. Sony’s GS Listening Tour is also featured at each stop on the tour. Over two dozen brands will exhibit at each tour event.”

“The first two events have been very strong for Sony. When dealers hear the Sony GS speakers against high end competitors their eyes light up” Anthony Tozzi relayed to 12voltnews.com. “Excellent is one word that describes the first 2 events on the Specialty Tour. Dealers are able to participate in hands on sessions for the new DEI RSR technology and prepare for the upcoming remote starter season” Al Fontane, DEI VP of Sales-Eastern Region related to 12voltnews.com.

The Specialty Marketing event in Fairfield NJ on Tuesday June 11th combined the aspects of a show and hands on training sessions. Bruno Berg, Opus Marketing -second from left - shows dealers how to flash DEI modules for RSR ( remote start ready) technology.

The Specialty Marketing event in Fairfield NJ on Tuesday June 11th combined the aspects of a show and hands on training sessions. Bruno Berg, Opus Marketing -second from left – shows dealers how to flash DEI modules for RSR (remote start ready) technology.

Kevin Allen, Sales Manager-Distribution AAMP of America, commented to 12voltnews.com “The events in Virginia and New Jersey went very well. Specialty drew a great crowd at each location which gave us vendors the opportunity to introduce and explain feature sets of new products.”

“We represent a number of 12volt lines to Specialty Marketing. Their 2013 Listening and Tech tour is terrific. So many dealers are not traveling to major trade shows. Dealers told us they got so much out of the first two events. We are looking forward to the July and August events” Jamie White, OPUS Marketing told 12voltnews.com.

Each event provides dealers with opportunities to add to their sales and marketing skill sets. Product raffles and super show specials, along with lunch and dinner, make the Specialty Marketing Summer 2013 Listening and Tech Tour a must attend for dealers throughout the company’s extensive territory along the eastern seaboard. Each dealer will also receive a $25. gas/toll Visa gift card for attending.

Make your plans now to attend the Specialty event in your area. Greensboro, NC is on July 9th at the Homewood Suites/Hilton Greensboro-Airport. The Baltimore event is July 23rd at the Westin Baltimore Washington Airport.

12volt brands participating in the Summer 2013 Listening and Tech Tour include DEI, Sony, JVC Mobile, Metra, Axxess, Rosen, Rydeen, Parrot, Audio Control, Power Acoustic, Mobileye, ARC Audio, Audiovox, Farenheit, SiriusXM, Stinger, PAC, HID Lights, CRUX, Dynamat and Atrend (Territory restrictions apply).

Details for the Buffalo event on August 13th and Syracuse of August 15th are being finalized.

For more info and to RSVP call 800 446 9820 x3003 or email msmith@sm4.com

Parrot's Julie Foguenne shown with Parrot products at the Specialty event New Jersey. An AR.Drone 2.0 was raffled for dealers purchasing the ASTEROID Smart.

Parrot’s Julie Foguenne shown with Parrot products at the Specialty event New Jersey. An AR.Drone 2.0 was raffled for dealers purchasing the ASTEROID Smart.

"The dealer turnout at the Specialty shows has been terrific. Meeting face to face with dealers, and explaining features on new products, is aways the best approach

“The dealer turnout at the Specialty shows has been terrific. Meeting face to face with dealers, and explaining features on new products, is aways the best approach” AAMP of America’s Kevin Allen told 12voltnews.com.