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Specialty Marketing Taking It Back To The Streets

Dealer turnout at Specialty Marketing's 6-city 2013 Listening and Tech Tour is off to a very strong start at the company's Mechanicsville location. On the right, Paul Trueman presents the latest from SiriusXM.

Dealer turnout at Specialty Marketing’s 6-city 2013 Listening and Tech Tour is off to a very strong start at the company’s Mechanicsville location. On the right, Paul Trueman presents the latest from SiriusXM.

MECHANICSVILLE, VA (06.07.2013) – Specialty Marketing’s Listening and Tech Tour kicked off with a full house at the company’s facility in Mechanicsville on Tuesday, June 4th. This event was the first in the “Takin’ It Back To The Streets” initiative orchestrated by Specialty Marketing and participating vendor partners. The 5 stops remaining on the 2013 Listening and Tech Tour are Fairfield NJ – June 11th, Greensboro NC – July 9th, Baltimore MD – July 23rd, Buffalo NY – August 13th and Syracuse NY – August 15th. The tour stop in Fairfield will also serve as a Grand Opening for Specialty’s northern most distribution facility.

The next stop on the 2013 Listening and Tech Tour is June 11th in Fairfield, NJ.

Lance Diehr, who heads up Specialty Marketing’s 12volt division, told 12voltnews.com after the Mechanicsville event “We exceeded our expectations in a big way. The first stop on our Summer 2013 Listening and Tech Tour combined the elements of a trade show and hands-on installation training. Over 45 dealers were on hand and the total crowd topped 70. A highlight for many was the Sony A/B listening comparison demo. Dealers told us they now have a new appreciation for the performance of the Sony GS speakers. Outside DEI performed hands-on demonstrations of the new RSR product with T-Harness in a 2013 GMC Sierra. There were many comments about how much time dealers will be able to save on remote starter installs in the upcoming season.”

Anthony Tozzi

Anthony Tozzi (R) working with a dealer comparing Sony GS speakers to other brands

“The feedback from dealers was so positive about the Sony Mobile GS speaker comparison demos. Andy Mitchell’s vehicle is outfitted with a full GS system and dealers were amazed. We set up new dealers and expanded the Sony product line-up with others” Anthony Tozzi related to 12voltnews.com

“The Sony Mobile listening tour is ideal for distributor events like Specialty Marketing’s. In a friendly, neutral setting dealers can compare the GS product with speakers of other brands. In that environment the GS products truly demonstrate exceptional sonic qualities,” Rick Kojan, National Sales Manager-Mobile Electronics Distribution, relayed to 12voltnews.com.

Next stop on the 2013 Listening and Tech Tour June 11th - Fairfield NJ

A large group of dealers check out DEI products and experience hands-on installation training in a 2013 GMC Sierra.

Opus Marketing really “Took it to the Streets” with a number of demo vehicles on site at the Specialty event. “We had a 2013 GMC Sierra and Ford Focus set up for hands-on installation for new DEI products – firmware was actually downloaded and modules programmed on the spot. A RAV-4 was set up with a Rosen 10” flip down running through a KVH antenna. Another vehicle featuring Rosen was an Acura MDX showing a new headrest system. A third vehicle showed Rosen NAV in a 2013 VW. The Mobileye demo, featuring a new camera, consisted of an on the road test drive with John Cameron at the wheel. Our demos “took it to the Street” and dealers responded in a very positive way” Jamie White related to 12voltnews.com.

Opus Marketing's Jamie White (R) makes a point to dealers outside on a perfect-weather day.

Opus Marketing’s Jamie White (R) makes a point to dealers outside on a perfect-weather day.

The Opus Marketing team on site at the Specialty event included White, Bruno Berg and Chuck Ottati. Atrend and United HID lighting were set up inside the showroom. Look for the Opus team, and their rolling demos, at the June 11th Specialty event in Fairfield NJ.

“We had just a great show. Some dealers drove several hours to get to Mechanicsville. They were all so excited for the hands-on demos and great deals. We are all looking forward to the New Jersey event on June 11th” Andy Mitchell, a key member of the Specialty Sales staff, stated to 12voltnews.com.

Greg Perez (L) made the trip in from California to show the latest video products from Rosen.

Greg Perez (L) made the trip in from California to show the latest video products from Rosen.

Metra’s Juan Lugo covered new Axxess interface solutions while Phil Maeda and Jim Newell showed the latest products, and gave tips, on the Rydeen line. Greg Perez worked with dealers to cover the latest Rosen offerings. Showing Mobileye’s collision avoidance line kept John Cameron busy throughout the day. Bo Smith showed the latest Pioneer APP Radio units and Ray Woodall, IMG-East, covered the ARC Audio products stocked by Specialty Marketing.

Each tour stop is designed to provide dealers with opportunities to add to their sales and marketing skill sets. Product raffles and super show specials, along with lunch and dinner, make the Specialty Marketing Summer 2013 Listening and Tech Tour a must attend for dealers through out the company’s extensive territory along the eastern seaboard. Each dealer will also receive a $25. gas/toll Visa gift card for attending.

“Most all of the dealers told me, and our staff, a big ‘thank you’ and that our event was like a mini trade show and one of the best events they had been to in years. The vendors were excited by the responses they got from the dealers. Vendors said dealers showed keen interest, spent quality time at their booths and asked detailed questions. Lastly, the show was electric and surpassed all our expectations” Diehr concluded.

Bruno Berg (R) of Opus Marketing presents a DEI top 100 to Specialty Marketing's Randy Lockemy. The award was presented at the kickoff of the 2013 Listening and Tech Tour

Bruno Berg (R) of Opus Marketing presents a DEI top 100 to Specialty Marketing’s Randy Lockemy. The award was presented at the kickoff of the 2013 Listening and Tech Tour

“We are looking forward to seeing a big dealer turnout at The Summer 2013 Tour stop in Fairfield. It will be exciting with lots of demo, raffles and great specials. This event, on Tuesday June 11th,will be a perfect opportunity for dealers to gain valuable knowledge and check out Specialty’s Fairfield warehouse. We are right off Route 46 and will have sandwiches for lunch and Italian fare in the evening. Ship time to most of the territory is one day from this location and at 13,000 square feet we have stock to cover the just in time inventory needs of 12volt retailers” Larry Appleblatt commented to 12voltnews.com.

12volt brands participating in the Summer 2013 Listening and Tech Tour include the aforementioned DEI, Sony, JVC Mobile plus Metra, Axxess, Rosen, Rydeen, Parrot, Audio Control, Power Acoustic, Mobileye, ARC Audio, Audiovox, Farenheit, SiriusXM, Stinger, PAC, HID Lights, CRUX, Dynamat and Atrend (Territory restrictions apply).

Hotel venues for the July and August events will be announced in the new future.

For more information, visit www.specialtymarketing.com