Industry News

Sales Experts to Make “Carnivores” in Ohio

Jason Billups, Del Ellis Team Up for Retail Training Event

Del Ellis

Del Ellis


Clovis, CA (05.20.2013) – In a time when specialist retailers are threatened more than ever before, the ability to close as many customers who come through the door as possible is not only valuable, it’s critical. And while some stores may have one or two sales stars, imagine the difference on the retail sales floor with a full staff trained in the nuances of customer interaction. This June, the road to sales success goes through Ohio as two industry veterans – both accomplished in their own right – team up to teach retail magic.

Jason Billups is the principal of JB Associates, an independent rep firm that services retailers in Ohio, West Virginia, Kentucky, Indiana and western Pennsylvania. But that’s not the only title he carries these days. Billups was voted the 2012 Rep of the Year by trade publication Mobile Electronics magazine, an honor that he says couldn’t have come without great retailers in his area.

JB Associates will play host to these same retailers as well as others at a special regional training event Sunday, June 23, at the Courtyard Marriott in Downtown Springfield, Ohio. The all-day session will feature the renowned author and selling specialist Del Ellis, whose “Sell Like a Carnivore” business training and performance regimen has reformed specialist shops all over the country into premier retail destinations.

Ellis will teach “The ABCs of Selling,” a curriculum that appeals to salespeople at any experience level by providing valuable lessons to novices while identifying poor habits and enhancing the skills of seasoned professionals. Topics cover how to answer the phone and greet customers, the best ways to build rapport and repeat business, qualifying customers, presenting benefits, handling objections and closing the sale.

“Being from this industry, I understand the value of a well-trained staff,” said Billups. “A lot of reps just focus on the next order. But I want every retailer I do business with to be empowered to take his own future into his hands and not be hindered by external issues like the economy or other retailers. That’s why training is a regular part of what we do at JB Associates, and that’s why we’re bringing in Del.”

Del Ellis, owner of Del Ellis International, acquired his skill as a sales professional from being a retail store owner and possessing a competitive nature few can match. “Anything I do, I’m doing to win,” he said, “and that’s what I bring to every event in which I train sales and business professionals. I teach them to go all out and expect success. Many times our sessions are not so much about selling but about reframing the way people think about and believe in their own ability to succeed.”

For more information on the upcoming regional training event with JB Associates, contact Jason Billups at (304) 743-9990 or To find out more about Del Ellis International, call (559) 259-2932 or email