SHREVEPORT, LA (05.20.2013) – The JVC Plugged-In Tour kicked off in southern California on May 8th. From San Diego the ambitious tour headed east – scheduled for nearly 30 events prior to the tour wrap in Roy, Utah on June 9th.
“It is becoming increasingly more difficult to educate and expose consumers to the technology that can be available at their fingertips. The Plugged-In Tour is a way to drive traffic to our local retailers, educate and entertain potential new fans of mobile entertainment products. So we figured what better way to get people out to our dealers? Why not bring a free admission lifestyle driven co promoted festival right to their front doorstep!” said Chad Vogelsong, General Manager, Marketing JVC Mobile Entertainment.
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Following dates in Phoenix and Albuquerque (May10/11/12), at Audio Express locations, the Plugged-In Tour set up in the parking of MGM Electronics in Lubbock, TX on May 13th.
Brian Wilkinson, MGM Electronics owner, stated to 12voltnews.com “The Plugged-In Tour definitely created quite a stir in Lubbock. The tour bus and semi rig really drew a lot of attention to our store. We spotted our demo vehicles on our big lot to add to the scene. The bands were very good and a crowd that topped 100 saw a great show, bike stunts and fashion along with the latest JVC multimedia gear. We anticipate a spike in JVC Mobile sales in the immediate future.”
“The JVC Mobile Plugged-In Tour is truly a road show in every sense of the word. The 3 bands, Angels Fallen, Girl on Fire and Lost in LA are terrific plus the stunt riders on Harleys and fashion show add so much. Dealers associated with the JVC Mobile Plugged-In Tour are so fortunate to be able to have a national event at their location. Their local event will definitely raise their company’s awareness level, and that of JVC Mobile, in their market” Dallas Lee, David Lee Marketing relayed to 12voltnews.com. In all there were 4 JVC Mobile Plugged-In Tour dates in the David Lee Marketing territory -Lubbock, Austin, Dallas and Baton Rouge.
“The Austin event was moved to a popular club downtown due to weather and site concerns. The bands were so well received. Those in the crowd also got to learn about the latest from JVC multimedia” Lee commented.
“The JVC Plugged In Tour is the strongest, manufacturer sponsored national event I can remember. Our industry is clamoring for ways to increase the awareness for our ultra cool technology with consumers. A big 12voltnews.com hats off to JVC Mobile.” – Mike Van Horn, 12voltnews.com
“The event at our store was terrific. It definitely brought a lot of attention to our Dallas location. Everyone on the tour staff and bands were so engaging with our customers. We had a top local BBQ house bring their pit and all had great food along with the music, bike stunts and fashion show” Rick Albbedd, Stereo Zone owner, offered to 12voltnews.com.
The Baton Rouge event was held in lot of a local Harley dealership. Once again spectators were blown away by the scope of the event.
The above text covers the JVC Mobile Tour through the May 17th event. Watch for more in upcoming days as the Tour moves into the Tech Marketing rep territory – beginning with events at Ken’s Car Tunes in Mobile and Pensacola – May 18th and 19th.
For more detailed information on the tour go to www.roadtosturgis.com.