RESEDA, CA (04.12.2013) – The “Cruisin’ With CRUX Tour 2013”, with Mike Beyersdoerfer behind the wheel, has crisscrossed the US. CES 2013, plus a quick foray across the Canadian border, were also parts of the whirlwind journey.
“The first quarter of 2013 was a blur of activity. The time on the road was definitely well spent. In a very hands-on way we put the exciting line of CRUX interface solutions in front of 12volt reps, distributors and dealers. From the company’s home office in Reseda, California to states along the east coast -and many states in between – the CRUX message was very well received” Beyersdoerfer commented to 12voltnews.com.
Distributor shows have been a focal point for the Cruisin’ With CRUX Tour. “The Pace Arrow motorhome has been my main means of transportation. Snowstorms this spring have presented a few challenges. With the distributor shows scheduled across the US I have parked the motorhome in Cincinnati on occasion and taken to the air and rental cars to make as many distributor events as possible. To date CRUX has had a strong presence at the Mountain West events in Phoenix and Denver. The P&E show in Nashville and the very recent DAS “Beatn’ The Odds” event in Atlantic City were both very well attended events. At the DAS show I must have talked to nearly 200 dealers in the two days. Such a well organized event” Beyersdoerfer stated.
Traveling with manufacturer representatives in the various territories has provided additional opportunities for Beyersdoerfer to deliver the CRUX message to the 12volt industry. “Our reps know their territories and dealers. Visits to key retailer and expediters are very productive” Beyersdoerfer recounted.
Expediters are quickly drawn to the backup camera and BlueTooth products in the CRUX lineup. 12volt retailers dealing with aftermarket head units are impressed with the minimal number of SKU’s needed and ease of installation offered by CRUX. “12volt retailers really like the fact that our solutions are complete – nothing extra to buy. The Expediters like the ease of installation plus the OEM look and functionality of CRUX products” Beyersdoerfer added.
In the last half of April The Cruisin’ With CRUX Tour will make stops at the Vickers Marietta event, Mountain West in Salt Lake and Eagle Expo in Houston.
“Attending distributor events provides a wealth of information directly from dealers. CRUX is filling dealer needs and they are providing us with valuable, real world info. We listen to their needs and are able to respond quickly to the marketplace. New solutions for VM, Fiat, BMW, Porsche and the Smart Car are excellent examples of quickly providing solutions to the market” Beyersdoerfer concluded.
For more information, visit www.cruxinterfacing.com.