Shreveport, LA (11.28.11) – Black Friday, version 2011, drew consumers in record numbers into malls, shopping centers and big box stores. A reported 152,000,000 crazed bargain hunters stormed the stores. Only a few crowd related incidents were reported. Most notable – the pepper spray incident as a lady wanted to move up in a line and a few gunshots.
Walmart and Best Buy received considerable attention as the two giants battled to see which one could make the most noise with a flat panel TV doorbuster. Best Buy probably won with a price of $3.33 per diagonal inch for the 24″ Dynex at 79.99. The Sharp 42″ at $4.76 per diagonal inch at 199.99 was an eye popper for consumers too.
The JVC in-dash at $39.99 may have been the Best Buy statement item in the 12volt arena. To be sure quantities were limited but Best Buy still made their point with consumers – and touched more than a few nerves across the 12volt industry.
The line at Best Buy in Shreveport stretched for almost two football fields. With those in line mingling the total crowd was approximately 700. 12voltnews.com visited with several individuals in the line and learned flat panel TV’s were definitely the hottest item followed by laptops, smartphones, and games.
Avenue Sound, a metro New York retailer with two stores, stepped up to the plate to fight for their share of the Black Friday business. “We put a lot of effort into our holiday promotions – starting the weekend before Black Friday” Hiru Moolchandani related to 12voltnews.com.