Industry News

Extreme Visibility in Omaha

Products donated for the Make-A-Wish initiative were displayed on the set during the Morning Blend interview.

OMAHA, NE (05.11.11) – The 2011 Omaha Extreme Car and Truck show, the 7th annual, is set for Saturday and Sunday – May 14th and 15th.

Click here to view a video clip interview from “The Morning Blending.”

After a 5 minute interview that aired on KMTV, the local CBS affiliate in Omaha, Tom Kolar told “The word is definitely out throughout Omaha and the surrounding area. We think this will be the largest Omaha Extreme Car and Truck Show to date. The Digz Event Center will be overflowing.”

Digital billboards are being used to promote the Omaha Extreme event. The days "until" count down as the show gets closer.

Digital billboards, tens of thousands of fliers, TV, radio, radio remotes, FaceBook and Twitter, plus the individual efforts of the 4 sponsoring 12volt retailers, comprise the media campaign to promote the event. The 7th Annual Omaha Extreme Car and Truck show will energize the 12volt scene in and around Omaha for weeks and months to come.

Enthusiasts and families will have a chance to see the latest 12volt products, demo vehicles and life style products. Drawings and give-a-ways will keep the crowd excited. The first 1,000 through the door on Saturday will receive a key that could open the Nebraska Furniture Mart “Vault” and win a $10,000 Shopping spree at Nebraska Furniture Mart.

A screen capture of Tom Kolar during the 5 minute KMTV promo interview for the Omaha Extreme Car and Truck Show.

Each year the Omaha Extreme Car and Truck Show works to make a “Make-A-Wish” child’s dream come true. 12volt vendors donate products that are sold during an onsite auction. Jack, a 3 year old, is this year’s Make-A-Wish child. Jack and his family will be heading to Disney World thanks to the efforts of all who donate, participate and work faithfully to make the auction a success.

The four retailers working together to make this event happen are Nebraska Furniture Mart – Mobile Entertainment Division, Stereo West AutoToys, Metro Audio Dynamics and InPhase Car Audio.

Randy Strunk

Randy Strunk-Creative Sales and Marketing-the event’s visionary, Tom Kolar-Mid-State Distributing andJeff Budin-SMS and Boody’s Garage, along with scores of others have contributed greatly to the growth of this event through the years.

Strunk commented “It is such a good feeling to see the enthusiasm this show creates in the market. The 4 dealers are so psyched. They all will have great displays and see tons of consumers. They all have great deals and coupons to get customers in their stores following the event. We are anticipating a terrific turnout for this year’s event.” Check out the TV interview.

To learn more about the Omaha Extreme Show visit

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