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Specialty Marketing Named Pioneer Distributor of the Year at CES 2011

(L to R) Sam Murai (Pioneer, president of Pioneer Electronics (USA) Inc.), Lance Diehr (Specialty Marketing, Distributor of the Year), Bo Smith (Pioneer, DSM Leadership award for Zone 50), Kevan Morris (Pioneer, SVP of sales), Larry Rougas (VP of marketing)

Las Vegas, NV (01.13.11) – Pioneer kicked off the 2011 Consumer Electronics Show by recognizing three of their outstanding mobile electronics distributors of 2010.  At its annual distributor dinner held Wednesday, January 5 in the Celebrity Ballroom, at the Planet Hollywood Hotel Pioneer awarded the finalists of the three zones and honored one as Distributor of the Year.

AM Merchandising (Tom Miller and Mark McPherson), in the Western Zone, Petra Industries   (Tate Morgan and Steve Lukowski) in the Central Zone and Specialty Marketing (Harvey Diehr and Lance Diehr) in the Eastern Zone were named the top distributor in their respective zones.

Specialty Marketing was crowned The Pioneer Distributor of the Year.

Larry Rougas (VP of Marketing)

“Our distributors are part of our Pioneer family and we’re grateful for their hard work.  It’s only appropriate that that we recognize them for helping Pioneer achieve our success in 2010,” said Larry Rougas, vice president of marketing and product planning for the car electronics department of Pioneer Electronics (USA) Inc.

(L to R) Bo Smith (Pioneer, DSM Leadership award for Zone 50), Harvey Diehr and Lance Diehr (Specialty Marketing)

“We are so pleased to be a member of the Pioneer distributor family. Being named Pioneer Distributor of the Year is a very special honor for our company.  We strive to provide prompt service to our dealer base and build one-on-one relationships with our customers” Lance Diehr relayed to 12voltnews.com. Continuing Diehr said “We recognize our staff, both inside and outside, their dedicated efforts. To all our Pioneer dealers we say a heartfelt “Thank You”.

Tate Morgan, Petra Industries’ EVP commented to 12voltnews.com “Petra has distributed Pioneer in the Oklahoma territory for 9 years. It is a great relationship. Our dealers recognize Pioneer’s leadership in the 12volt marketplace. It’s an coveted honor for Petra Industries to be named the top Pioneer distributor in the central region for 2010.”

“We were very honored to be choosen by Pioneer as the Western Zone distributor of the year. Even though 2010 was challenging, the superb product Pioneer provided enabled us to have a very successful year. Pioneer seemed to be the talk of the 2011 CES, which I think will translate into another banner year for them and AM Merchandising!” Tom Miller told 12voltnews.com.

For more information visit http://www.pioneerelectronics.com/PUSA/Car