DALLAS/SAN ANTONIO TX – “Let’s help you grow your business and have some fun at the same time”. That’s how Pioneer, Southwest Electronix and Cadence approached a 2-city product training swing in Dallas and San Antonio.
Steve Hirsh, Pioneer Product Training Specialist for the southeastern U.S. (and beyond), told 12voltnews.com “Pioneer has such an exciting technology story to tell. These regional training events are geared to equip retail salespeople with the knowledge to convey that story to today’s savvy consumer. After putting in a full day at the store 12volt retailers really appreciate having a product training workshop at a high energy place like Dave and Busters. A great buffet and a little networking gets everyone energized and ready to get their mind around Pioneer’s new, super hi-tech line.”
Tuesday evening November 10th it was the original Dave and Busters in Dallas followed by Dave and Busters in San Antonio on Wednesday, November 11th.
Hirsh commented “We delivered a lot of information during a 2-hour session in both cities. I saw heads nodding approvingly as we touched on the features in Pioneer’s new NAV line-up. This type of event really hits home with retailers”.
Richard Ortiz, Pioneer District Manager for the area said “Dealers who attended not only got product knowledge, they had a great meal, got some top shelf swag and several won prize drawings for Pioneer products”. Ortiz continued “As products become increasingly complex its more important than ever for retailers to arm themselves with as much product knowledge as possible”.
Jason Heim and Spencer Ulrich, who spearheaded activities for Southwest Electronix in Dallas and San Antonio respectively, totally agreed with the observations made by Ortiz and thanked their dealers for taking time from their busy days.
Not only did retailers learn about Pioneer and Cadence they got plenty of goodies. Pioneer bags, sweaters and caps were passed out along with MEL points and MEL bucks. Dealers completing the Pioneer meeting survey received 5000 MEL points plus 50 MEL bucks. Tony Macrini, the face of Cadence passed out company T-shirts and cool floor mats.
Attendees also received 48 PowerPlay credits good at any Dave and Busters location plus specials from Southwest Electronix.
Richard Robertson, Crystal Clear Audio-Sulphur Springs, TX told 12voltnews.com “We learned a lot about the U-series that will help us get out customers into the Pioneer NAV line”.
Macrini told 12voltnews.com “Southwest Electronix has a strong presence in the territory and has been giving our line a lot of play. Working with them and Pete Daley, Marketing Professionals, at these two events was very productive”.
A surprise visit to the two training events was the Texas Heat Wave team of David MacDonald and Bill Elsey. They had the Cadence sponsored show van on display in the Dave and Busters parking lot. MacDonald commented to 12voltnews.com “Our hats are off to Pioneer, Southwest Electronix and Cadence for organizing and hosting these events. The industry needs more of these training events. Consumers who attend our Heat Wave tour are into mobile electronics. Retail sales staffs need to be prepared to show consumers how cool today’s products are”.
REMEMBER – Knowledge is Power.