SHREVEPORT LA – Tune into SiriusXM Holiday Music in Your Store
The SiriusXM Holiday Music Channel line up is set for the season. Traditional holiday songs, classic Christmas carols, Hanukkah music, country hits and festive music of the day is showcased on the channels of the Sirius and XM Networks.
The special holiday programming features recordings by artists including Dean Martin, Paul McCartney, Andy Williams, Miriah Carey, the Mormon Tabernacle Choir and the Trans Siberian Orchestra. The various SiriusXM channels will offer listeners the perfect soundtrack for any holiday party or gathering.
LOS ANGELES, CA – During a very well scripted webinar Friday, November 20th, seventy plus members of the 12volt industry previewed the highly anticipated 12Volt Initiative’s Fall Campaign. The campaign “What U R Missin” is designed to stimulate consumer awareness and interest in aftermarket 12volt products. The website www.whaturmissin.com went live at the beginning of the webinar.
After a short review of the objectives outlined during the October 5th 12Volt Initiative webinar Steve Witt, the group’s interim director, masterfully proceeded to lay out the course of action.
AUSTIN,TX – The Mobile Electronics Specialists of America (M.E.S.A.) has announced the group’s formation as the RETAILER MEMBER OWNED marketing and brand focused buying group in the mobile electronics category. M.E.S.A. aims to create synergy among the nation’s most innovative and successful mobile electronics specialists by enhancing member marketing strategies, group advertising, web services and strategic vendor interaction. M.E.S.A. membership is limited to a selected group of retailers only, as outlined in the Group’s by-laws.
DALLAS/SAN ANTONIO TX – “Let’s help you grow your business and have some fun at the same time”. That’s how Pioneer, Southwest Electronix and Cadence approached a 2-city product training swing in Dallas and San Antonio.
Steve Hirsh, Pioneer Product Training Specialist for the southeastern U.S. (and beyond), told 12voltnews.com “Pioneer has such an exciting technology story to tell. These regional training events are geared to equip retail salespeople with the knowledge to convey that story to today’s savvy consumer. After putting in a full day at the store 12volt retailers really appreciate having a product training workshop at a high energy place like Dave and Busters.
IRVINE, CA – Envy has several definitions listed in “Webster’s New World Dictionary”.
Basically people are envious of others that have cool stuff.
Elettromedia-USA brands Audison and Hertz definitely have the hardware to create envy. If you are in the Los Angeles area check out the 2nd Annual Envy Expo at the Pomona Fairplex on Saturday, November 21st.
Plugerville,TX – Following a highly successful 2009 season Texas Heat Wave is planning an aggressive tour schedule for 2010.
Heat Wave’s David MacDonald told 12voltnews.com “Our overall attendance was up for 2009. We made good business
decisions along the way and maintained the quality of our shows. For 2010 we will have a few new “twists” plus
we have announced the Heat Wave Finals in Dallas, November 20th and 21st”.
NEW YORK, NY – On November 15th SiriusXM launched a major advertising campaign designed to place the SiriusXM brand squarely in front of consumers for the holiday selling season. Network television and cable TV, along with select newspaper and internet placement, will carry the content oriented branding message.
The aggressive SiriusXM media campaign will definitely gain consumer mindshare for the holiday season. This initiative is definitely good news
for 12volt retailers.
In other breaking news the XM Skydock was named as an Innovations 2010 Design and Engineering Award honoree by CEA. The XM Skydock was further honored as the “Best of Innovations” honoree for the in-vehicle audio product category.
